Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current hype, however, Nvidia is not of our time. Founded more than three decades ago in a Denny's in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company's leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews--including Huang and his cofounders, the two original venture capital investors, early former employees, and current senior executives--to show how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering the original semiconductor giant, Intel, which now finds itself well behind the upstart. A rare view into Nvidia's distinct culture and Huang's management style, The Nvidia Way is an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.