The complete guide to painless, mutually profitable performance appraisals… How to do a Superior Performance Appraisal For anybody who equates doing a performance appraisal with a dental appointment, here’s a complete guide to painless, mutually profitable appraisals. Written by bestselling management author and Fortune 1000 consultant William S. Swan, it shows you how to transform what traditionally has been a source of potential conflict among managers and staff members, into a productive and mutually profitable process for both employer and employee.