Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts. In recent decades, corporate Public Relations departments and business books like "Good to Great" promised a new era of value-based leadership, but as recent events have shown, actual corporate behavior still follows the old 'whatever you can get away with' standard. But the author and her co-authors have news: the 'bad boy' days are over. To succeed, businesses must now prove to consumers, employees, and investors that they have earned their respect and that they are good company. UsIng publicly available information as well as original research, the authors have the information to prove that good behavior is good business. They have compiled a groundbreaking 'Good Company Index' that directly ties business results to stakeholder relationships; the Index evaluates each of the Fortune 100 companies as an employer, seller, and steward and then gives it a final grade. Among the surprising findings: only two Fortune 100 companies get an A, while a number of highly respected companies get a C or worse. Overall, companies in the same industry with higher rankings on the index consistently outperform their competitors. And this is not some academic exercise: the authors have used the principles of the Index at their own investment firm to deliver market-beating results. Using a host of real world examples the authors carefully explain each aspect of corporate worthiness, offering companies a guide to what it now takes to win customer loyalty. Finally, the authors provide senior executives with the principles and tools to adapt to the new road rules for business. This book shows that good corporate behavior is no longer a question of ethics or virtue, it is a matter of survival.